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Sport Demographics
Equestrian competitors and fans constitute an ideal market for high quality products and services. As a group they are well educated, have ample disposable income and the time to use it in pursuit of their passions. Other factors including age and profession, make them a perfect target audience for corporations seeking an upscale market. Research compiled from United States Equestrian Team (USET, data source, 2015) offers these indicators of the buying power and influence held by horse sport enthusiasts: 85% are women 63% are married Age range, 34 to 54 years’ old 66% have a college degree or better 56% are employed full time 80% make or directly influence purchasing decisions at work 38% have a net worth of over $500,000 40% live on a farm; 66% of those on ten acres or more 63% have traded stocks, bonds or mutual funds in the last year 22% own two or more homes On average, they spend 30 nights a year in a hotel and rent a vehicle fur times per year 53% own at least three or more vehicles one of those vehicles being a pick-up truck iJUMP SPORTS DISTRIBUTION First in class, iJump Sports Business Journal is an all-inclusive advertising and Public Relations outlet for YOUR SPORT, YOUR BUSINESS and YOUR NEWS. Includes: PRINT – 6,000 hard copies ONLINE – email blasts to 100,000+ address in the industry (website relaunch, December 2016) SOCIAL – Facebook over 2,000 followers VIP EXPERIENCE – Customized experiences for clients and spectators iJump Sports Business Journal distribution is growing daily both in print and digital distribution. We currently distribute on average 6,000 printed copies per month, via National Horse Show Events, Tack Stores and direct to barns and Trainers clientele across the country year around. CONTACT Kathy Hobstetter 714-797-1404 or [email protected] Michele Tatum Sr. Editor in Chief Director, Sales and Marketing
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