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Sport Demographics

Equestrian competitors and fans constitute an ideal market for high quality products and services.
As a group they are well educated, have ample disposable income and the time to use it in pursuit of their passions. Other factors including age and profession, make them a perfect target audience for corporations seeking an upscale market. Research compiled from United States Equestrian Team (USET, data source, 2015) offers these indicators of the buying power and influence held by horse sport enthusiasts:
 85% are women

 63% are married
 Age range, 34 to 54 years’ old
 66% have a college degree or better
 56% are employed full time
 80% make or directly influence purchasing decisions at work
 38% have a net worth of over $500,000
 40% live on a farm; 66% of those on ten acres or more
 63% have traded stocks, bonds or mutual funds in the last year
 22% own two or more homes
 On average, they spend 30 nights a year in a hotel and rent a vehicle fur times per year
 53% own at least three or more vehicles one of those vehicles being a pick-up truck  

iJUMP SPORTS DISTRIBUTION
First in class, iJump Sports Business Journal is an all-inclusive advertising and Public Relations outlet for YOUR SPORT, YOUR BUSINESS and YOUR NEWS.  
Includes:  PRINT – 6,000 hard copies  ONLINE – email blasts to 100,000+ address in the industry (website relaunch, December 2016)
 SOCIAL – Facebook over 2,000 followers  VIP EXPERIENCE – Customized experiences for clients and spectators  


​iJump Sports Business Journal distribution is growing daily both in print and digital distribution. We currently distribute on average 6,000 printed copies per month, via National Horse Show Events, Tack Stores and direct to barns and Trainers clientele across the country year around.  
 CONTACT
​Kathy Hobstetter
714-797-1404 or ijumpsports@aol.com  
Michele Tatum  
Sr. Editor in Chief  Director, Sales and Marketing 
​

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